Creative & Digital Services

As a marketing agency operating across 15 markets, TA requires a range of creative and digital services.

TA is looking to see its model for these services evolve, including with:

> increased diversity of creative responses to brief(s), with scalable involvement depending on the campaign;

> a stronger focus on integrated multi-channel creative development by agencies, particularly noting the large spend in digital media;

> the effective and fair remuneration of agencies for their time and effort, including on early concept exploration and development; and

> a more transparent and clear approach that gives confidence regarding campaign processes and milestones, development and execution.

With its requirements in mind, TA expects to end up with a panel of multiple agencies, including more than one creative agency (or agency brand) and specialist digital expertise.

TA is open to considering different models for how the services required might be delivered. The intent is to avoid being too prescriptive with the market about the model, while being transparent about what capabilities are required and the potential challenges over the contract period.

Further details are available in the Request for Tender documentation.

An industry briefing will be held at 2 pm (AEST) on Thursday, 21 September 2023, at the Museum of Sydney (Corner of Bridge Street and Phillip Street, Sydney/Warrane). Prospective tenderers are welcome to join, either in person or online, for further insights into TA and its requirements.