Market Representation Services for the United Kingdom and Germany

Tourism WA is seeking an innovative marketing representation agency/s for the provision of the following integrated marketing and representation services for the UK and Germany:

• Develop and implement innovative tourism marketing campaigns that elevate WA’s profile and consumers’ desire to visit WA as a holiday destination;
• Increase visitation, yield and dispersal from target markets;
• Report market trends and implement marketing strategies that will elevate WA’s market profile;
• Communicate effectively with industry, government and key stakeholders in market; and
• Work collaboratively with a range of related tourism businesses to drive economic outcomes for WA.

The successful Respondent will share in Tourism WA’s vision and add value to WA’s tourism industry, by promoting the State as an extraordinary destination to visit. This will be achieved by applying unrivalled expertise in marketing to optimise Tourism WA’s investment in market, and, through nurturing alliances with the tourism industry in Australia, the UK and Germany.

Respondents may elect to provide the services for both or either the UK and Germany, and are invited to nominate the location/s for which they wish to provide services in their Offer. Tourism WA may appoint one Contractor in each market, or one Contractor for both markets at its discretion.