Request for Tender for Trade Representation South Korea

The successful Tenderer will be required to fulfill the following:

a) Representing Tourism Australia to the travel industry and Australian government bodies in South Korea

b) Implementation of travel distribution and partnerships including agent training, trade familiarisation trips and co-operative activity with trade partners

c) Provision of market intelligence and reporting, and strategy input into Tourism Australia’s Annual Operating Plan as it relates to the South Korean market

d) Running of Tourism Australia’s Aussie Specialist Program in South Korea including recruitment, training and reporting.

e) Additional Services.


It will be a requirement for the successful Tenderer to appoint a business development manager with appropriate support infrastructure to be responsible for the implementation of Tourism Australia’s Annual Operating Plan (AOP) for distribution and marketing communications excluding PR for the South Korea market.

It will be a requirement for the successful Tenderer to appoint an ASP trainer for South Korea.

The representation agency will have a significant in country presence based in South Korea.

Further details on Tourism Australia’s requirements are outlined in the RFT Part D (Statement of Requirements).

Tenders will be evaluated in accordance with the evaluation process outlined in the RFT clause 7 of Part C (Tender Evaluation).

Tourism Australia proposes to engage the successful Tenderer to provide the Services in accordance with the Draft Contract set out in Attachment 3.