Zone Marketing Consumer Research

The aim of the research is to gain insight into how to best frame communication messages to consumers about each of Tourism Tasmania's marketing zones. The consultant will assist with the development of creative messages and material, and will: establish the perceived appeal and response to a variety of potential zone messages by target markets; establish the ability of these messages to generate an intention to travel; establish the boundaries of the messages in communicating with credibility to target markets; and establish the most effective mediums for communicating these messages to target markets.