Public Relations Services China

Respondents will have their capabilities to deliver public relations services assessed through in-depth questions which will identify the strength of their capabilities and alignment with Tourism Australia’s strategic objectives.

Creative and innovative thinking alongside the strategic and operational approach will be assessed through multiple exercises that will allow Responders to practically demonstrate their ability to deliver truly compelling and effective high-quality work for Tourism Australia

Tourism Australia has segmented the scope of requirements at clause 2 into two Service Components, as follows:

a) Service Component 1 - Response to complete scope of requirements, including:

• Strategic PR Programs (Leisure and Business Events)
• Media Relations and Publicity (Leisure and Business Events)
• Content and Editorial(Leisure and Business Events)
• Hosting Programs (Leisure and Business Events)
• Influencer Programs (Leisure and Business Events)
• Social Media (Leisure & Business Events)
• Brand and Reputation Management (Leisure and Business Events)
• Business Events

b) Service Component 2 - Response to Social Media:

• Social Media (Leisure and Business Events)

Brand and Reputation Management (Leisure and Business Events)
Business Events

b) Service Component 2 - Response to Social Media scope of requirements, outlined at Requirement 6 of clause 2.

Tenderers may respond to Service Component 1 or Service Component 2 only, and must state which Service Component that they will participate in this RFT, where indicated in Attachment 1 – Tender Response Schedule of the RFT.

Further details on Tourism Australia’s requirements are outlined in clause 8 Part D (Statement of Requirements) of the RFT.