Transport Infrastructure Project Creative Services

The WA Government’s Transport Portfolio is about to embark on an unprecedented level of activity as billions of dollars in major road, rail, coastal and cycling infrastructure begin to reshape Perth and regional WA.

As some of these projects move from the planning phase into construction, there will be significant disruption. It is important that the public is prepared for these disruptions and understand that they are part of a necessary strategy to ensure WA’s transport infrastructure keeps pace with demand.

The Transport Infrastructure Campaign (TIC) is being developed to better inform the public about these investments and how they will:

• collectively shape and improve WA’s transport network;
• improve travel times and experience;
• increase choices to the public in how they move around;
• create jobs; and
• build and develop communities.

An ‘above the line’ advertising campaign is required to build awareness of the Government’s transport strategy and direct online traffic to a dedicated TIC website where information will be available on specific projects, construction impacts, and options to minimise disruptions.

The TIC above the line advertising campaign and associated website will go live in March 2020.