Tourism WA
Brand Tracking Research
Details
Description
Tourism WA is seeking the services of a suitably qualified contractor to provide Brand Tracking Research services. The purpose of this service is to provide evidence based consumer insights to enable Tourism WA to make informed strategic and operational decisions that will inform/maximise the effectiveness and efficiency of its domestic marketing activity.
There are two (2) overarching objectives of the Brand Tracking Research:
- Monitor the brand health of ‘Western Australia’ and hero destinations within as holiday/leisure destinations; and
- Set targets and measure the impact of Tourism WA’s major domestic marketing campaigns amongst primary target audiences.
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Key details
- Buyer
- Tourism WA
- Source
- Tenders WA
Briefings & site visits
No briefings or site visits were listed for this tender.
Awarded suppliers
1Contract awarded
$1,111,442 awarded to 1 supplier
Painted Dog Research
$1,111,442
Suite 1, Level 2, 658 Newcastle Street Leederville, Perth WA Australia 6007
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