Social and Market Research Services

The ACMA wishes to establish a panel of research provider organisations to supply social and market research services. The panel is expected to operate for 3 years with the possibility of two 1-year extensions.

It is anticipated that the organisations that will make up the social and market research panel will be required to undertake research services falling within the major categories of:
a. Qualitative research
b. Quantitative research
c. Academic and other specialist research services
d. Off-the-shelf research, reports and/or data sets

Within these categories will be a range of activities that will need to be supported by an appropriate match of research skills. The activities include, but may not be limited to:
a. Quantitative surveys (including CATI, online, mobile only, face-to-face, mail-out and omnibus surveys)
b. Qualitative research such as:
• Focus group discussions (including in person and online groups)
• In-depth interviews (i.e. via telephone or face-to-face)
c. Literature review
d. Peer review
e. Evaluation research (i.e. program evaluation, evaluation of effectiveness of brand marketing)
f. Other services (i.e. ethnographic research, desk research, specialist research services and/or advice/input into research development)
g. Production of research reports.

The ACMA requires primary research to be undertaken with a range of participant groups which may include, but is not limited to, the following:
a. Communities, consumers, citizens, audiences
b. General population, those with a landline at home, those with a mobile only, internet users
c. Specific sub-groups (i.e. non-English speaking background, Aboriginal and/or Torres Strait Islander, disability, older people, parents, children and young people)
d. Small, medium and large businesses and organisations
e. Metropolitan, regional and remote communities (as well as remote indigenous communities)
f. Industry sectors (education, health, farming, etc)
g. Related professional and stakeholder organisations.