Provision of research services on media consumption and information preferences for multicultural and Indigenous audiences

The Communication Advice Branch is seeking offers from organisations with the capacity and capability to provide qualitative and quantitative research services with multicultural and Indigenous audiences, to examine, identify and report on:

• first-language literacy and English language proficiency among select/key target groups;
• media consumption (of both specialist and mainstream media); and
• information seeking behaviour and preferences for receiving information on government services and programs.

Tenderers can respond with a proposal to provide the services required in relation to either Part A: Multicultural audiences, or Part B: Indigenous audiences, or both.

Research will be undertaken in stages, starting with formative research including a literature/data review to consolidate, critically analyse and report on existing research, together with stakeholder consultations. Subsequent research will aim to fill research gaps, and result in the provision of insights, credible data and an evidence base on media consumption and preferred information channels among multicultural and Indigenous audiences. The research will help inform the development of media and communication strategies to effectively and efficiently target these audiences.