Tourism Tasmania
Tourism Australia Consumer Demand Project FY 2018-19 & FY 2019 - 20
Details
Description
In November 2012, Tourism Australia released the first tranche of a major international tourism research project into how global consumers view Australia, and what most motivates them to visit our country.
Tourism Tasmania and the other State and territory tourism organisations contribute funding for Tourism Australia to undertake this reseach.
Over the last five years, Tourism Australia has spoken to over 90,000 international long-haul travellers via online consumer research panels. The research is carried out in China, UK, US, India, Singapore, Malaysia, Indonesia, Japan, South Korea, Germany and New Zealand. In 2016, the following markets were also integrated into the program: Brazil, Canada, France, Hong Kong, Italy and Taiwan.
Insights from the Consumer Demand Project have been used extensively to inform and support development of Tourism Australia’s strategic direction, campaign development, as well as to inform the tourism industry of potential opportunities to build the value of Australian tourism.
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Key details
- Buyer
- Tourism Tasmania
- Source
- Tasmanian Government Tenders
Briefings & site visits
No briefings or site visits were listed for this tender.
Awarded suppliers
1Contract awarded
$171,600 awarded to 1 supplier
$171,600
Level 29, 420 George Street Sydney New South Wales Australia 2000
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