Provision of Search Marketing Services

Tourism Western Australia (Tourism WA) is the State Government agency responsible for promoting Western Australia as an extraordinary holiday destination to both a domestic and international audience.
Tourism WA are seeking a Respondent to provide strategic search marketing services, including organic search engine optimisation and paid search marketing.
Search engine marketing activity to the Tourism WA consumer website, www.westernaustralia.com, commenced over five (5) years ago, beginning with campaign driven search engine marketing which has evolved into an always on campaign, capturing consumers and their clicks throughout the year. Ad hoc campaign driven search is still undertaken where required
The services will be required mainly for key English speaking markets, including but not limited to, Australia, New Zealand, United Kingdom, United States of America, Singapore and Malaysia. Other foreign language markets include, but are not limited to, China, Japan, Korea and Germany.
There will also be the opportunity for the successful Respondent to provide search engine marketing and optimisation services for other Tourism WA websites including subject to additional marketing media budgets:
• Marketing campaign sites;
• Tourism WA corporate website – www.tourism.wa.gov.au;
• YouTube video search – www.youtube.com/westernaustralia; and
• Facebook advertising – www.facebook.com/extraordinarywesternaustralia.