Stratregic Marketing Consultant

Tourism WA’s (TWA) current strategic and creative advertising agency, were engaged following a comprehensive government procurement process on 21 July 2009. The contract end date is July 2014. The current strategic and creative advertising agency provides Tourism WA (TWA) with a full suite of services including strategic brand advice, planning, competitor analysis, research, campaign development, implementation and management, creative development, digital and social services including strategy and implementation. The current TWA strategic and creative advertising agency does not provide media planning and buying servicers or SEM (Search Engine Marketing) services for TWA as these are delivered under other contractual arrangements. TWA undertakes most of its PR activities in-house. As such, TWA is seeking strategic marketing consultancy services to undertake a strategic review and assessment of TWAs’ existing strategic and creative advertising business model enabling findings and establishment of recommendations to be formulated for the redevelopment of the procurement model to be used when TWA approaches the market for this contract requirement.