Market Representation Services for New Zealand

Tourism WA is seeking an innovative marketing representation Contractor for the provision of the following integrated marketing and representation services in New Zealand:

• Develop and implement innovative tourism marketing campaigns that elevate WA’s profile and consumers’ desire to visit WA as a holiday destination;
• Increase visitation, yield and dispersal from target markets;
• Report market trends and implement marketing strategies that will elevate WA’s market profile;
• Communicate effectively with industry, government and key stakeholders in market;
• Work collaboratively with a range of related tourism businesses to drive economic outcomes for Western Australia; and
• Leverage Tourism WA’s brand platform and key messages in market.

The successful Respondent will share in Tourism WA’s vision and add value to WA’s tourism industry, by promoting the State as a leisure holiday destination. This will be achieved by applying expertise in marketing to optimise Tourism WA’s investment in market, and, through nurturing alliances with the tourism industry in Australia and New Zealand.