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Lotterywest

Provision of Marketing Communication Services

AwardedRequest for Tender

Details

Awarded

Description

A Non mandatory briefing to Respondents will be conducted at:

Date & Time: 27th of February 2015 at 11AM - 12PM (WST)

Venue: Lotterywest, 74 Walters Drive, Osborne Park WA 6017

Contact: Joe Kaindaneh 9340 5189

Lotterywest is seeking to appoint one or more innovative agencies to provide marketing communications services that can deliver:

  • Strategic solutions that will enable our lottery products to stand out from competing entertainment and discretionary spending products.
  • Advertising that inspires consumers across a range of available media and channels.
  • Access to leading strategic, creative, design, experiential and digital talent.
  • A full range of marketing skills in key channels including digital and the flexibility to apply these skills as required to changing circumstances.
  • Unique insights into current (and future) consumer and trends in corporate and product branding and retail marketing.

A tier structure has been designed to facilitate the effective and efficient flow of work and provide flexibility in the use of generalist (breadth of service) and specialist (depth of service) providers, depending on needs.

There are three tiers. Tier 3 is comprised of four modules. Respondents may address one or all of the Tiers and/or Tier 3 modules.

TIER 1: STRATEGIC MARKETING COMMUNICATIONS SERVICES

  • Strategy and Brand Management
  • Media Strategy and Channel Planning

TIER 2: CREATIVE AND CONCEPT DEVELOPMENT SERVICES

  1. Creative and concept development

TIER 3: DESIGN AND ASSET PRODUCTION SERVICES

  1. Radio and Television
    (Including radio and television production using new and existing assets)
  2. Digital and content creation
    (Including but not limited to online banners, point of sale, social media, website, videos/pre-rolls production and creation using new and existing assets)
  3. Print and publications
    (Including but not limited to press, point of sale, outdoor, transit, direct mail, brochures, flyers, magazines, annual report production and creation using new and existing assets)
  4. Brand Activation
    (Including but not limited to event/brand activations using new and existing assets)

To maintain the integrity of this process, Lotterywest staff cannot accept social invitations from potential Respondents until the Tender period is concluded. This applies to all Lotterywest staff and includes invitations from current marketing and communication partners.

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Request type

Request for Tender

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Key details

Source
Tenders WA

Briefings & site visits

  • Briefing

    Where: :

    A Non mandatory briefing to Respondents will be conducted at:

Awarded suppliers

1

Contract awarded

$25,000,000 awarded to 1 supplier

  • Marketforce Limited

    $25,000,000

    146 Colin Street, West Perth WA Australia 6005

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