Provision of Road Safety Creative Services

MAC manages the State Government’s road safety communications program. This involves developing and implementing road safety advertising campaigns (comprising mass media and alternative channels), managing sponsorships and media relations. The road safety advertising program has a budget approximately in the range of $0.8 million to $1.5 million per annum.

MAC collaborates with lead agencies, key stakeholders and partners to deliver campaigns and programs that support South Australia’s road safety priorities. These programs focus on increasing community awareness and changing road user attitudes and behaviours to reduce the incidence and impact of road trauma.

MAC’s promotional and activation strategy is an important supplement to its road safety advertising campaigns and a critical component in building and maintaining a strong road safety culture amongst the South Australian Community. When partnering, MAC targets partners with whom meaningful relationships can be created to engage key target audience to assist in the challenge of reducing road trauma.

MAC is seeking to establish a Panel of Suppliers to assist with implementing the road safety communications program.