Establish a Social Media Management Platform for the Department of Education, Skills and Employment (DESE)

The department requires a social media management platform for the internal team to publish and schedule social media content, moderate public users’ comments, and generate reports on analytics and statistical usage, including “listening” functionality across various social media channels.

The department would also value the ability to store and archive social media activity for record keeping purposes. This functionality should be available across Facebook, Twitter, LinkedIn, Instagram, and YouTube.

These functions help the department connect with and communicate with its stakeholders using social media channels. It will also help the department meet its record keeping obligations.

The social media management platform solution must support the following features:

• All in one platform solution to manage between 15-20 social media accounts.
• Manage accounts across Facebook, Twitter, LinkedIn, Instagram and YouTube. Minimum of six (6) administrator licences – licences that allow access to all features of the solution.
• Functionality to manage features within the above platforms outside of traditional posting, including community management options such as Facebook Groups and YouTube Community, and Stories and Reels within Facebook, Instagram and YouTube.
• Allow staff to publish and schedule multiple pieces of social content from a central platform solution system.
• Allow staff to monitor and moderate social comments and messages from published organic and paid social posts.
• Provide analytics, audience insights reporting and social listening tools for engagement improvement and monitoring of public sentiment and conversation.
• Prompt helpdesk support during Australian business hours for technical issue resolution.

Optional features:

• Support for direct messaging capability within platforms, including moderating and publishing,
• Archival and export functionality,
• Automated language filters and flags to assist with comment moderation,
• Additional user licenses to enable specific users to administer only certain channels of community functions, eg. a Facebook group.