International Marketing Representation in Europe

Tourism Tasmania, seeks to engage an in-market regional representative to be the 'face' of Tourism Tasmania in Europe and to provide a single identity to work with partners. The in-market regional representative will work with Tourism Australia, State Tourism Organisations and key industry partners in market, to establish, articulate and leverage Tasmania's brand and brand values through creative and innovative marketing. The representative will also work with partners to achieve alignment of Tasmania's tourism product, experiences and infrastructure with market expectations of the brand. Key responsibilities of the in-market regional representative will include developing Regional Strategic Marketing Plans for the key markets of Europe; implementation of agreed strategies and programs in market; identifying and building relationships with key trade and non-traditional partners and working closely with them in the implementation of marketing and promotional plans; working closely with Tourism Tasmania’s PR representatives in Europe in the implementation of media plans and Visiting Journalist Programs and integrated marketing campaigns; providing up to the minute market intelligence and insights on the market, travel trade and aviation industry; and representing Tourism Tasmania at in-market industry meetings, partner meetings, trade forums and other functions as required.