PROVISION OF PUBLIC RELATIONS SERVICES IN NORTH AMERICA

Tourism Australia is looking to partner with one Service provider, or providers, to develop and implement public relations programs to support the organizations global and regional marketing and communications campaigns in Australia and to provide services for global PR projects and campaigns over the next 24-36 months.

• The key objective of the partnership would be to develop and drive creative PR-led activations that align with Tourism Australia’s overarching vision to become the most memorable and desirable destination on earth.

• The successful partner must be able to leverage the latest channels, techniques tools and thinking to communicate effectively with mainstream and trade print, online, broadcast, radio and social media to maximise consumer engagement. The ability to create memorable and engaging content to earns the attention of the target audience and addresses the barriers to travel for Australia will be critical to the success of this partnership.

• They will also need to demonstrate how they can work with other Tourism Australia agency partners in the USA and Australia (creative, digital and media) to deliver integrated marketing and communication programs and campaigns.

• As a brand that represents the national character of Australia to much of the world, it is important that an agency partner also has a demonstrated understanding and affinity for contemporary Australia, it’s people and culture as much as understanding and insight into the target audience of High Value Travellers in key markets. High Value Travellers include business events customers, who travel for incentive and reward travel programs.

Further details on Tourism Australia’s requirements are outlined in Part D (Statement of Requirements).

Tenders will be evaluated in accordance with the evaluation process outlined in clause 7 of Part C (Tender Evaluation).

Tourism Australia proposes to engage the successful Tenderer to provide the Services in accordance with the Draft Contract set out in Attachment 3.