Singapore, Malaysia and Indonesia Marketing Representation Services

The Western Australian Tourism Commission, trading as Tourism Western Australia (Tourism WA) is seeking an innovative and creative organisation to provide integrated marketing representation services for Singapore, Malaysia and Indonesia markets. The organisation must be based in Singapore.
An overview of the marketing representation services include:

• Create innovative trade and consumer marketing campaigns that will increase visitor numbers, spend, length of stay and regional dispersal into Western Australia. This is intended to position Western Australia as a preferred leisure and business tourism holiday destination;
• Provide a full range of marketing expertise in key channels including above and below the line advertising, public/media relations, digital marketing and communications, non-conventional media, trade and consumer events and the flexibility to apply these skills as required to changing circumstances;
• Develop working relationships with the travel trade, including but not limited to traditional and non-traditional agents, travel media, airlines, Tourism Australia and other travel organisations in Singapore, Malaysia and Indonesia;
• Provide a high level of support for the Western Australian based tourism industry and other key stakeholders, as well as providing advice and support for new tourism operators wanting to engage the markets;
• Deliver strong brand messaging, trade engagement and support for the WA events calendar;
• Provide insights into the outbound travel market from Singapore, Malaysia and Indonesia;
• An ability to work with other Australian Government Agencies.
• Overall, bringing all of the above together to position Western Australia as an extraordinary destination to visit.