New Zealand Marketing Services Representation

Tourism Tasmania seeks a suitably qualified and experienced contractor to provide Marketing Services Representation to the New Zealand market. The contractor will:- increase awareness of Tasmania and key messages and increase the intent to travel, through the development and implementation of integrated campaigns and projects with traditional and non-traditional partners to defined target audiences; assist with the development and implementation of the marketing plan and sourcing of key media opportunities; increase awareness of Tasmania via traditonal and new media, specifically via e-marketing and online social communities; liaise with media to expand the reach of promotions and campaigns and source new opportuinities for coverage; and, work closely with airlines and aviation partners to build relationships and increase passenger numbers on defined routes.