QUT Brand Centre

Queensland University of Technology (QUT) seeks to implement the QUT Brand Centre. Its aim is to provide a collection of QUT’s brand assets and supporting correct use of marketing materials university-wide and deliver the means to organise, create and distribute finished marketing content to both offline and online channels and maintain brand strength.

QUT holds an enviable and reputable brand position in the Queensland (Australia) market. Recent research has found that our “university for the real world” slogan is well recognised and remembered by prospective students and their influencers. Consistent use of the QUT brand across all materials and channels is a key part of this success.

The goal is to develop and launch an enterprise wide, self-service asset and template platform . The platform will support the management and presentation of all contemporary and emerging media types (specifically photos in this phase) without distortion or compression, the QUT brand toolkit, and an editable brand approved template library for marketing material offering both print and digital solutions. This will allow streamlined and efficient collaboration, engagement and management of both internal and external business partners and stakeholders.