Global Media Services for Tourism Australia

Tourism Australia to identify and contract one or more high-performing media agencies to deliver services:

(a) media planning, buying and reporting and ancillary services across a range of international markets and within Australia and New Zealand (Part A); and

(b) search engine marketing (SEM) and search engine optimisation (SEO) in the Chinese market (Part B).

Some organisations capable of delivering Part A may not have the required capability to adequately deliver Part B. While Tourism Australia has a preference for a single provider, it is open to:

(a) offers for both Parts A and B, including where a tenderer may subcontract another company for Part B; or

(b) separate offers for Part A and Part B.

In short, interested organisations may tender for Part A, Part B or both.

The aim is to select the right agency partners, within the right operating model or models, to deliver the required services. Tourism Australia’s media-focused partners have been and will continue to be crucial in underpinning its communication program across the world, including in the domestic market.