Advertising account services for Tourism Tasmania

Tourism Tasmania invites expressions of interest from marketing communications agencies wishing to supply services and become a partner in sustainable market growth from tourism in Tasmania. This invitation is the first stage of a multi-stage procurement process, and seeks to shortlist agencies with demonstrated capabilities in any or all of the following areas: advertising agency services (Part A); media services (Part B); digital marketing services (Part C). Interested agencies should submit written expressions of interest detailing their credentials against the following areas, tailored to address the particular services of Part A, and/or Part B and/or Part C above: Superior strategic planning capability supported by sound information resources; Superior creative expressions and lateral thinking around brand and tactical communications with demonstrated expertise in brand extension (including retail); Experience with destination and place of origin branding and extension, or similar work in other relevant categories; Brand and tactical experience working in tourism & travel category; Ability to operate with financial transparency and full accountability, notwithstanding commercial confidentiality; Evidence of pro-active value adding activities to achieve greater visibility and reach for Tourism Tasmania; Capacity and experience working within the complexities and constraints of Government business; and Experience working with a wide range of stakeholders in co-operative campaigns and other activities. Agencies must also include information in relation to Company profile, ownership and legal structure; Service capabilities; Current client list; and Key agency personnel – with details of key personnel who would service the business if appointed. Initially selected shortlisted agencies will be required to make a credentials presentation and will be evaluated against specific criteria. A final shortlist of agencies will be asked to respond to a specific brief followed by a formal presentation in Hobart in February 2009. The entire selection process is expected to take about 4-6 months. - FINAL VERSION_WHYBIN TBWA PARTNERS PTY LTD CONTRACT 05 06 09.pdf