Public Relations Services in South East Asia

Tourism WA is seeking an innovative Public Relations Representation agency to provide integrated Public Relations (PR) services across Singapore, Malaysia and Indonesia. The successful Respondent(s) will share in Tourism WA’s vision to add value to WA’s Tourism industry, by promoting the State as an extraordinary destination to visit. This will be achieved by applying unrivalled expertise in public relations to optimise Tourism WA’s investment in the market, and through nurturing alliances with the tourism industry and with non-traditional partners in Australia and across South East Asia.

Specifically Tourism WA is seeking a Public Relations agency that can:

• develop and implement innovative strategies that elevate WA`s profile and the consumer’s desire to visit WA as a holiday destination;
• report market trends and implement PR strategies that will elevate WA`s market profile;
• work with key media and influencers across South East Asia, Tourism WA and tourism industry partners to generate stories that educate and inspire potential travellers about the extraordinary holiday and event experiences on offer in WA;
• communicate effectively with industry, government and stakeholders as required; and
• work collaboratively with a range of related tourism businesses to drive economic outcomes for WA.