Communications Support WA Bike Month and Annual Activation Program 2025-29

WA Bike Month (WABM) and the Annual Activation Program (AAP) represent a unique suite of events, initiatives, communications and marketing campaigns within the Department of Transport’s active transport programs.

DoT requires the services of a Contractor to communicate and promote the WABM and AAP programs as a suite of initiatives and events each year from 2025-2029 to achieve the following objectives:

Overall Program Objectives

• Encourage riders of all ages and abilities to go for a bike ride for transport, fun and for a healthier lifestyle.
• Increase awareness and use of new and existing bike infrastructure, the cycle network, and local facilities you can get to by bike.

WABM -Specific Objectives

• Grow the level of involvement in WABM activities from local councils, workplaces, schools, organisations, government agencies and bike groups.
• Increase attendance and participation at WABM events.
• Position WABM as the promotional pinnacle for whole network activation.

AAP-Specific Objectives

• Activate the path network through community events that encourage bike riding and active travel.
• Provide engaging opportunities for the community to build capacity and increase their active travel frequency.