Market Representation Service - Interstate Australia

The Western Australian Tourism Commission, trading as Tourism Western Australia (Tourism WA), is a statutory authority governed by a Board of Commissioners operating within the newly created portfolio of the Department of Jobs, Tourism, Science and Innovation. Tourism WA is the State Government agency responsible for promoting Western Australia as an extraordinary holiday and event destination. This includes marketing the State; developing, attracting and promoting major sporting, arts, cultural and business events; and supporting major projects that will draw visitors to particular destinations.

Tourism WA, is seeking to engage a single Contractor to represent Tourism WA in the interstate market (primarily Sydney, Melbourne & Brisbane) with the key objective of increasing interstate visitation to Western Australia. The Contractor will develop trade relations, undertake trade training, attend key networking events and forums on behalf of Tourism WA, support marketing and campaign activity, reinforce public relations and maximise opportunities for the promotion of Western Australia. The Contractor will work in collaboration with the Tourism WA head office domestic marketing team to support and enhance existing interstate activities.