Project Tasmania – Brand Measurement Services

The services to be provided are as follows: 1) To develop a benchmark for the perception of Tasmania both within Tasmania and interstate, incorporating current perceptions and aspirational values and being specific to the five pillars of the project; live and work, study, invest, visit and trade and their respective core audiences. 2) To develop a tool to measure the shift in perception over time, with the objective that this measure can be conducted regularly, either six monthly or annually. 3) To ensure that the data collected is able to be further analysed by a range of variables eg demographics (age, sex etc) , geography etc.