National Public Relations Representation

Tourism Tasmania seeks to engage public relations (PR) representation to manage and implement the organisation’s PR plan within Australia. The representative will be required to generate and manage partner driven marketing initiatives that establish, articulate and leverage Brand and Brand Values through creative and innovative means. New communications media and Public Relations are expected to feature strongly in positioning Tasmania.Key responsibilities will include implementation of agreed national strategies and programs including the Visiting Journalist Program; providing market intelligence on consumer trends and media activity; building knowledge and understanding of Tasmania’s tourism industry and product; developing strategic and tactical opportunities and story angles in line with the overall strategic plan and budget allocations; identifying and building opportunities with key media and non-traditional partners; and working closely with Tourism Tasmania in the implementation of marketing and promotional plans.