Digital Traffic Measurement and Analytics Solution

The Western Australian Tourism Commission (Tourism WA) utilises browser-based Digital Traffic Measurement and Analytics application that uses tagging technology to report on all traffic. Per month, Tourism WA currently tracks an average of 250,000 unique visitors, generating 750,000 page views.

Tourism WA wishes to purchase:

1. A browser-based Digital Traffic Measurement and Analytics application which can be used to report on all traffic to our digital assets and record their performance, usage trends, content and product placement, audience circulation, visitor loyalty, search engine performance and visitor behaviour;
2. Software maintenance and upgrades;
3. Training and Support;
4. Migration of existing reports;
5. Customisation of Reporting and Querying; and
6. Ongoing technical and administrative support (as outlined by a Service Level Agreement).