Customer Relationship Management, Marketing Automation and implementation

VenuesWest is seeking a suitable provider to deliver:

1. A Customer Relationship Management (CRM) system that integrates with VenuesWest’s Master Data Management platform in order to provide detailed customer profiling, analytics, contact management and lead nurturing;
2. A Marketing Automation platform that will integrate seamlessly with the CRM system to deliver targeted marketing campaigns/messages across multiple channels in response to customer profiling in the CRM as well as anonymous inbound marketing leads;
3. Implementation of the CRM and Marketing Automation systems into the VenuesWest architecture including necessary user acceptance testing, training and workshops;
4. Rectification of current technical, usability and data-integrity shortfalls, based on an understanding of the needs of end users and customers.