Tourism WA
Management of Data Management Platform
Details
Description
Tourism WA recently implemented a Data Management Platform (DMP) (Adobe Audience Manager) to manage and apply a range of available data sources including first, second and third party data sets to advertising campaigns.
As a result of the DMP implementation, Tourism WA is now seeking to appoint a suitable Contractor to provide services to manage its DMP Adobe Audience Manager in the Adobe Experience Cloud, including the provision of the following data related initiatives:
- Development of an identity strategy to acquire deterministic and probabilistic data to improve DMP match rates;
- Conduct a review and provide a summary of known implications of Intelligent Tracking Protection (ITP 2.1/2) on cookie based strategies; and
- Managing data from first, second and third party sources.
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Key details
- Buyer
- Tourism WA
- Source
- Tenders WA
Briefings & site visits
No briefings or site visits were listed for this tender.
Awarded suppliers
1Contract awarded
$188,496 awarded to 1 supplier
Digital Balance (Digital Balance Pty Ltd)
$188,496
Level 1, 112 Buckhurst Street, South Melbourne Vic Australia 3205
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