Media Monitoring and Social Media Monitoring Services

The Department of Training and Workforce Development requires a real time media monitoring service that is able to accommodate a 24-hours news cycle on weekdays, weekends and public holidays. The Media Monitoring Services must enable the Department to capture and record media coverage achieved through pro-active media activities and inform the Department of emerging issues that may result in media enquiries and impact the Department and/or the WA State Government's reputation. The Social Media Listening and Performance Tool must provide the Department with real time monitoring of the Department's own social media platforms to provide insight on public online conversations about the Department, WA TAFEs and the vocational training sector more generally.